Here’s a volume edited copy of the exciting recovery from brand trouble I promised … you CAN hear it this time!

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Here’s a great little coaching or interviewing technique using Iconicards … watch the video!

read full story of "Coaching Technique with Iconicards"

Have you ever worked on an advertising research project, only to conclude there’s no real winner?   When you’re an advertising research consultant (like me), this is a truly torturous position!
Recently I worked my way out of such a quandry, SEE what happened in the advertising research video below.

MP3

read full story of "Advertising Research Sticking Points – A Solution"