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Articles

  • Making Projectives Projectable
  • Projective Techniques – 10 Examples
  • Identity Crisis – Brand vs. User?
  • Sharon’s 7 Secrets for Selling Marketing Research Services
  • Controlling The Alter Leader in Focus Group Research. Where They Sit Can Tell You Where They Stand!
  • Murphy’s Law of Group Dynamics – Managing the ‘Super Grumpy’!

Interviews

  • Dr. David Van Nuys
  • Insight Mining Machine Class

    Posted by: Sharon on 27 Apr
    in Uncategorized

    Just realized that I showed the wrong date for the class on Using Archetypes for Insights.  It’s going to be on May 30th, rather than May 23rd.

     IconiCards™ The Insight Mining Machine:         
    1 Day Seminar   $1,250

     Early Registration by May 8th is only $997.00

    Includes Breakfast and Lunch
     
      

    Iconicards™ Discover an amazingly fast and easy to use method [...]

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    Emotional Insight Magic

    Posted by: Sharon on 23 Apr
    in Uncategorized

    What if you understood something about your clients and their issues that no one else did.

    What if you could see the entire STORY your client was engaged in … the problem they want to solve, what role they want you to play, how they want you to transform their lives, their businesses?

    Emotional Insights are soooooo [...]

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    Emotional Buying Language Workshop

    Posted by: Sharon on 21 Apr
    in Uncategorized

     
    I’m excited to introduce you to my new baby.  No, not a boy or girl, but IconiCards!  To celebrate I’m throwing a party and by that I mean a one day training bash.

    IconiCards are the result of over 20 years of research on the best ways to get people to open up about themselves and [...]

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    Sharpen Your Skills and Increase Your Income

    Posted by: Sharon on 17 Apr
    in Position Your Brand, Qualitative Research, Uncategorized

    With the downturn in the economy, I’ve been getting a number of requests to do more live training events.  It’s a time to improve skills, learn new ones and recreate yourself in order to add value to your clients.
    So, in response to popular demand, here’s one of the courses, our Moderator Boot Camp.  I’ll be [...]

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    Your email Bizarro Focus Group World Comes to Web TV

    Posted by: Sharon on 17 Apr
    in Emotional Branding, Uncategorized

    I’ve always wanted to do a spoof on Focus Groups and Qualitative Research. There are so many weird and outrageously comical things that happen in the course of everyday business; so much so that we once ran a contest called “A Funny Thing Happened on the Way to the Focus Group.”  
    The entries were priceless.  
    Gynecologists [...]

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