Here’s a question. 
What’s the best way to get a fix on the optimal balance of cognitive (intellectual/factual) and emotional punch in positioning a product for physicians?
Anne
Hi Anne,
Great question. As you might imagine, I’d think qualitative is a good approach.  Actually we do this kind of work all the time and have a project where we’re [...]

read full story of "Factual vs. Emotional Debate – The ANSWER"

Isn’t it amazing how many hats we have to wear in running a business!?
 
In addition to setting up projects, running groups and IDI’s, teaching, and volunteering for QRCA, I also have to learn how to communicate using Social Media. [ And I can't imagine how professional women with kids manage to  do it!]
 
I’m trying to [...]

read full story of "your opinion please?"

Lots of people wonder how well projective techniques work with physicians.  I often get questions about whether
or not doctors will “play.” 
 
What drives that question is the belief that professionals are trained to only react to facts.  Moreover, there’s a sense from many researchers that it’s almost insulting to invite physicians to free associate and divulge [...]

read full story of "Doctors as Clients – Exercise"

People are still wanting to sign up for the May 30th IconiCards™ Insight Mining Machine class but it has been filled.
 
While we can’t accommodate you this month and because there has been such interest, we’re pleased to announce that we will be holding another session later on this summer.
It’s  going to be on Saturday July [...]

read full story of "Emotional Insight Magic NEW!"