Have you ever worked on an advertising research project, only to conclude there’s no real winner? When you’re an advertising research consultant (like me), this is a truly torturous position!
Recently I worked my way out of such a quandry, SEE what happened in the advertising research video below.
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Comments
February 8 2009
the volume is too low
February 8 2009
Hi Sharon,
Thanks for sharing and inviting comments. (First, I agree…video volume was too low–had the volume all the way up & could barely hear you).
Good for you! This is a happy-ending story that happens with clients all too rarely due to stubbornness,ego, time constraints, budgets, etc. However, this long-term, “right way” view is the best outcome for clients who not only hear but act responsibly with the study insights. Now, if we as moderators could only influence that attitude with greater frequency and effectiveness…
-Jeff
February 8 2009
Congratulations again Sharon! These are very helpful case studies to share!
Susan
February 8 2009
I second the volume issue…too low. It seems that Sharon was speaking loud enough but the mic was TOO far.
February 9 2009
Hey Sharon, the volume was pretty bad and the background made you look a little boring, i.e. washed out. The topic and teaching points were really good–the idea that an agency would actually go back to the drawing board is somewhat inspiring especially in the pragmatic world we all too often face. I really like the concept of putting your comments on You Tube. It’s a real time service that’s hard to match. You provide a valuable service to our profession with your regular emails! Keep it up.. I always read what you write!