What if you understood something about your clients and their issues that no one else did.

What if you could see the entire STORY your client was engaged in … the problem they want to solve, what role they want you to play, how they want you to transform their lives, their businesses?

Emotional Insights are soooooo [...]

read full story of "Emotional Insight Magic"

 
I’m excited to introduce you to my new baby.  No, not a boy or girl, but IconiCards!  To celebrate I’m throwing a party and by that I mean a one day training bash.

IconiCards are the result of over 20 years of research on the best ways to get people to open up about themselves and [...]

read full story of "Emotional Buying Language Workshop"

With the downturn in the economy, I’ve been getting a number of requests to do more live training events.  It’s a time to improve skills, learn new ones and recreate yourself in order to add value to your clients.
So, in response to popular demand, here’s one of the courses, our Moderator Boot Camp.  I’ll be [...]

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I’ve always wanted to do a spoof on Focus Groups and Qualitative Research. There are so many weird and outrageously comical things that happen in the course of everyday business; so much so that we once ran a contest called “A Funny Thing Happened on the Way to the Focus Group.”  
The entries were priceless.  
Gynecologists [...]

read full story of "Your email Bizarro Focus Group World Comes to Web TV"

Here’s a volume edited copy of the exciting recovery from brand trouble I promised … you CAN hear it this time!

read full story of "I promise – you can hear it!"

Here’s a great little coaching or interviewing technique using Iconicards … watch the video!

read full story of "Coaching Technique with Iconicards"

Have you ever worked on an advertising research project, only to conclude there’s no real winner?   When you’re an advertising research consultant (like me), this is a truly torturous position!
Recently I worked my way out of such a quandry, SEE what happened in the advertising research video below.

MP3

read full story of "Advertising Research Sticking Points – A Solution"

Traditionally, unearthing Emotional End Benefits has been done through benefit chain/laddering exercises.  The unfortunate thing is that these exercises tend to be tedious and,  in the hands of a less than master practitioner can leave us somewhere in the middle of the  ladder or jumping to the ultimate end benefit of
“I feel good/better/ecstatic/like myself more/higher [...]

read full story of "Tying Emotional End Benefits to Archetypes"

In the way we at TLG  see brands and help clients to think about them, the brand is an expression of a relationship with the product and with self, via the brand.  It’s an emotional connection which is the glue of the relationship.  People stay with a brand to continue experiencing the feelings they enjoy [...]

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Hi Folks,
Welcome to my new blog on Emotional Branding.
For those of you who don’t know me, I’m, Sharon Livingston, a clinical psychologist who has been conducting Qualitative Research for over 20 years.  I’m the immediate Past President of the Qualitative Research Consultants Association – a network of 1000 Focus Group Moderators/Professionals worldwide and President of [...]

read full story of "Emotional Branding"