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- Making Projectives Projectable
- Projective Techniques – 10 Examples
- Identity Crisis – Brand vs. User?
- Sharon’s 7 Secrets for Selling Marketing Research Services
- Controlling The Alter Leader in Focus Group Research. Where They Sit Can Tell You Where They Stand!
- Murphy’s Law of Group Dynamics – Managing the ‘Super Grumpy’!
Interviews
Doctors as Clients – Exercise
or not doctors will “play.”
What drives that question is the belief that professionals are trained to only react to facts. Moreover, there’s a sense from many researchers that it’s almost insulting to invite physicians to free associate and divulge their real feelings. It’s almost as if they’re above the emotional and visceral.
Yet isn’t it a combination of looking at the data and one’s intuitive sense that makes for the best medicine? Good doctors avoid becoming walking brains and stay connected to their hearts and instincts when investigating issues with their patients.
Over the years I’ve successfully employed virtually all the same projective techniques I’ve used with patients and consumers with physicians. And, interestingly, the vast majority of doctors find them intriguing and a RELIEF! They get to take off their fact finding hat for a few minutes and invite their creative process. While at first it might be a little strange, a little different, being playful is a wonderful departure for them from the seriousness of everyday work.
So, you’ll hear doctors voices become animated as they tell you what they see in a guided imagery. Their eyes brighten in choosing IconiCards™ to add to a collage that depicts how it feels to work with various conditions. They lean into the table to tell you the story they’ve just created in their imagination. [Compare that to the lean back, arms crossed posture, dispassionate voice you often see and hear when they're asked to respond to a medication profile.] By just presenting facts and asking for a reaction, we invite detached involvement and then wonder why it’s so hard to read what physicians really want.
- The condition that’s the subject of the interview, e.g., hypertension AND can be any condition/disease state
- A typical hypertension patient
- The doctor in the role of treating hypertension
- A preferred medication in the doc’s armamentarium
Sometimes, the participant will ask if more than one card may be chosen. Answer that “up to 2 would be fine”. Most will select just one.
Remember, that the more creative you are willing to be in crafting interesting exercises for your study, the more depthful, intuitive and emotional will be the responses, EVEN and perhaps especially with physicians who enjoy the opportunity to recognize and liberate their whole and original selves.
Emotional Insight Magic NEW!
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IconiCards for Emotional Insight Magic
Dr. Sharon Livingston
DATE: Saturday, July 18th TIME: One Day Training LOCATION: My office just outside Manchester NH Early Bird Cost: $997 before June 15th [other wise $1250] A special invitation to you to learn great ways to use IconiCards. Come to this one day training session to learn great techniques for using archetypes in your work. You’ll be amazed at the variety of exercises and how well you can use them to gain deep insights into how people feel and relate to products, categories and interpersonal relationships. Because the characters on the cards are so meaningful, the stories that come out of people’s experiences are more authentic and useful. It might seem like magic, but it’s not. It’s science. Come learn this fascinating yet easy method to gain incredible vision. You will come out of this one day seminar with:
The NEW class is taking place on July 18th Sharonl@tlgonline.com – 603.537.0775 Call or email NOW to reserve a space
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Sharpen Your Skills and Increase Your Income
With the downturn in the economy, I’ve been getting a number of requests to do more live training events. It’s a time to improve skills, learn new ones and recreate yourself in order to add value to your clients.
So, in response to popular demand, here’s one of the courses, our Moderator Boot Camp. I’ll be telling you about another one on Archetypes in a separate newsletter…
One of the easiest ways to get more clients is also the simplest … “Be at the Top of Your Game” (and let the word get around).
In a recession, clients need to focus on smart spending … and that means choosing moderators who’ll get them the most bang for their buck. This does NOT mean low cost projects … this means moderators who REALLY know how to get at insights that build undying customer loyalty for the brand.
On June 11 – 14th, I’m going to be conducting a 4 day “Livingston Moderator Boot Camp” for a select group of no more than 12 people.
A detailed description can be found at www.projectivetechniques.com … but the short story is … you get ALL my secrets AND my passionate investment in YOUR business development for 4 days … you’ll walk away with skills and memories you’ll never forget.
Your investment, if you take the “early bird” registration register before 5/14/09 is only $2,995 ($3,995 thereafter) and includes breakfast and lunch each day. Additionally, if you send 2 people, the second one is half price!
But because the quality of each group participant affects the quality of everyone’s results, you can’t just buy in, you need to apply.
If you’re interested, RSVP ASAP please … the boot camp is strictly limited to 12 people. Just answer the questions below (in as much detail as you feel comfortable with please) … and email your reply to me at sharonl@tlgonline.com
1) How do you plan to utilize your skills as a moderator? In what
environment? Industries?
2) What is your most significant need for improvement?
3) What is your realistic gross income goal from qualitative research for
2009?
4) What, if any, previous moderator training have you taken?
5) What’s the single most important thing you hope to take away from the
training?
6) Your name, contact info, etc.
Even though I unfortunately can’t guarantee to accept everyone, I WILL reply to ALL applications, and at minimum, make a few suggestions to put you on the right path. (Thanks in advance for your understanding).
Here’s a volume edited copy of the exciting recovery from brand trouble I promised … you CAN hear it this time!
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