I’m excited to introduce you to my new baby. No, not a boy or girl, but IconiCards! To celebrate I’m throwing a party and by that I mean a one day training bash.
IconiCards are the result of over 20 years of research on the best ways to get people to open up about themselves and their relationships to each other, their inner feelings on a topic or problem and to the things they choose to buy.
IconiCards use archetypes to encourage free association of words, feelings and images related to any issue, brand, product or service you can imagine. Archetypes are simply roles and behaviors we all relate to because they are an ingrained part of human existence. Everyone understands what role a rescuer plays, or a slave, or an innovator. We can create stories around these themes because they are universal; they’re archetypes. IconiCards let your subject assign an archetype to the issue you’re studying and then free associate descriptions of what that archetype means to them.
The exercise can be as simple as choosing a card and describing it with five adjectives. But don’t let the simplicity fool you. The information you glean is only limited by your imagination and what questions you choose to ask. You’ll be amazed by how deeply people feel about the topics at hand.
Participants really have fun going through these exercises, and because they are at ease with you and with the cards, their answers ring true. The cards cut through the clutter and noise of typical “socially acceptable” responses to give you real, useful information you can apply to solving problems immediately. Because the characters on the cards are so meaningful, the stories that come out of people’s experiences are more authentic and useful. It might seem like magic, but it’s not. It’s science.
Come learn this fascinating yet easy method to gain incredible insights. You will come out of this seminar with:
IconiCards use archetypes to encourage free association of words, feelings and images related to any issue, brand, product or service you can imagine. Archetypes are simply roles and behaviors we all relate to because they are an ingrained part of human existence. Everyone understands what role a rescuer plays, or a slave, or an innovator. We can create stories around these themes because they are universal; they’re archetypes. IconiCards let your subject assign an archetype to the issue you’re studying and then free associate descriptions of what that archetype means to them.
The exercise can be as simple as choosing a card and describing it with five adjectives. But don’t let the simplicity fool you. The information you glean is only limited by your imagination and what questions you choose to ask. You’ll be amazed by how deeply people feel about the topics at hand.
Participants really have fun going through these exercises, and because they are at ease with you and with the cards, their answers ring true. The cards cut through the clutter and noise of typical “socially acceptable” responses to give you real, useful information you can apply to solving problems immediately. Because the characters on the cards are so meaningful, the stories that come out of people’s experiences are more authentic and useful. It might seem like magic, but it’s not. It’s science.
Come learn this fascinating yet easy method to gain incredible insights. You will come out of this seminar with:
- A good understanding of the importance of archetypes
- Confidence that you can use this tool effectively in your profession
- Stories about current brands and their archetypes
- Ideas for applying archetypes to your
- marketing
- branding
- new product development
- research
- teaching
- counseling
Date: Saturday, May 23, 2009
Cost: $1,250 - Get the early bird discount. Register by May 1st for $995. Includes breakfast and lunch
Location: Just 15 minutes from the Manchester Airport
The Livingston Group
2 Young Rd.
Londonderry, NH 03053
To register or for questions call: Sharon Livingston
603-537-0775
or email me at: sharonl@tlgonline.com
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