http://www.positionyourbrand.com/blog Sat, 05 Sep 2009 14:49:08 +0000 http://backend.userland.com/rss092 en   Can you believe it's September.  The summer just flew by, didn't it?!   Here in New Hampshire we can't wait for fall foliage to peak in its vibrant colors.  It's simply spectacular.  It's so beautiful that I'd love to share it with you.  So I'm planning our next one day, IconiCards™ workshop ... http://www.positionyourbrand.com/blog/get-emotional-insight Thanks SOOOO much for taking the time to answer our emotional eating survey!  The results have been fascinating and heart-felt.  I resonate personally with much of what I've been reading .   AND, your response to the survey made me think it would be great to talk more in depth about the ... http://www.positionyourbrand.com/blog/emotional-eating-telegroup-details  SPECIAL REQUEST   If you've ever struggled with emotional eating, which we define as "any eating behavior engaged in against your better judgment", would you kindly take a moment to fill out our emotional eating survey?   * Emotional Eating Survey: http://www.EmotionalEatingTips.com   This is largely a personal request to add value to a labor of love ... http://www.positionyourbrand.com/blog/would-you-take-my-emotional-eating-survey One of the most sophisticated internet marketers I know, Bryan Todd, is going to be attending the IconiCards class on July 18th!  I was so thrilled to learn that he'd be coming that I asked him if he could talk about what is drawing him to the workshop.     You can hear ... http://www.positionyourbrand.com/blog/free-mp3-on-emotional-marketing If you've been reading my newsletters for a long time, you know that I believe that marketing and branding are all about the product/customer relationship.  In fact, brands are icons of the essence of those relationships and connections.  We can talk more about that at another time.    Today, I challenge anyone ... http://www.positionyourbrand.com/blog/the-ultimate-customer-service Here’s a question.  What's the best way to get a fix on the optimal balance of cognitive (intellectual/factual) and emotional punch in positioning a product for physicians? Anne Hi Anne, Great question. As you might imagine, I'd think qualitative is a good approach.  Actually we do this kind of work all the time and ... http://www.positionyourbrand.com/blog/factual-vs-emotional-debate-the-answer Isn't it amazing how many hats we have to wear in running a business!?   In addition to setting up projects, running groups and IDI's, teaching, and volunteering for QRCA, I also have to learn how to communicate using Social Media. [ And I can't imagine how professional women with kids manage ... http://www.positionyourbrand.com/blog/your-opinion-please Lots of people wonder how well projective techniques work with physicians.  I often get questions about whether or not doctors will "play."    What drives that question is the belief that professionals are trained to only react to facts.  Moreover, there's a sense from many researchers that it's almost insulting to invite physicians ... http://www.positionyourbrand.com/blog/doctors-as-clients-exercise People are still wanting to sign up for the May 30th IconiCards™ Insight Mining Machine class but it has been filled.   While we can't accommodate you this month and because there has been such interest, we're pleased to announce that we will be holding another session later on this summer. It's  going ... http://www.positionyourbrand.com/blog/emotional-insight-magic-new Just realized that I showed the wrong date for the class on Using Archetypes for Insights.  It's going to be on May 30th, rather than May 23rd.  IconiCards™ The Insight Mining Machine:          1 Day Seminar   $1,250  Early Registration by May 8th is only $997.00 Includes Breakfast and Lunch      Iconicards™ Discover an amazingly fast ... http://www.positionyourbrand.com/blog/insight-mining-machine-class