The Ultimate Customer Service

If you’ve been reading my newsletters for a long time, you know that I believe that marketing and branding are all about the product/customer relationship.  In fact, brands are icons of the essence of those relationships and connections.  We can talk more about that at another time. 

 
Today, I challenge anyone to beat this fantastic customer relationship support example.

Setting the scene:
Yesterday, Glenn and I went to see our doctors in Kennebunk ME.  It’s a 2 hour drive but well worth it.  This dynamic duo discovered and CURED Glenn’s debilitating Lyme disease which had gone undiagnosed for 10 years.  [Glenn is completely free of long standing migraines, joint aches and pains, has restored energy and basically got his life back.]
While it may sound very strange for a Pharma specialist like me, I’m personally a huge chicken about doctors and dentists, especially when it comes to poking, prodding and tests.  So much so that Glenn suggested taking his blood tests at the same time I did and going for the results together so I would feel supported and maybe a little less of a scaredy cat.

So that’s what we did.  About 10 days ago we did our 12 hour fast and headed to The Elliot Hospital Lab to get beakers of blood taken [just kidding, only 4 small vials, but it felt like a blood letting to me.]

Yesterday was our day to make the trek out to southern Maine to get our report cards.  That’s how it always feels to me.  As soon as the word test is used, I develop performance anxiety.   “Sorry, Dr Livingston, but you failed on your liver enzymes, barely passed on C Reactive Protein and you need to work harder on your metabolic syndrome factors.”  I’m not sure which is more traumatic; having my blood drawn or the anxiety of being “graded.” Ugh.

We got to Kennebunk early with plenty of time to pick up an Rx that we needed to bring with us for our appointment.  In fact, it was the whole reason for making the long drive. Otherwise we could have gotten the feedback via phone.