I’ve always wanted to do a spoof on Focus Groups and Qualitative Research. There are so many weird and outrageously comical things that happen in the course of everyday business; so much so that we once ran a contest called “A Funny Thing Happened on the Way to the Focus Group.”
The entries were priceless.
Gynecologists shooting test diaphragms across the table at each other like sling shots
Man taking out his full set of dentures to show the group plaque build up
Participant entering the backroom and watching the whole event without any of the clients realizing that no one knew him.
100’s of crazy exposure in the mirror stores
For a primer on how NOT to do qualitative research, you have to check out a hilarious new web tv series call Group Think (www.GroupThink.tv) . Attached is an interview with the producers and stars of the show, Angela Espinosa and Wendy Rosoff who tell us how the idea was born and developed.
Click HERE for audio and transcription of Our Interview!
The show is new and there are only a handful of 3 minute episodes so far, but each one made me laugh out loud and watch again. It’s like “The Office” gone Focus Group. What was astounding to me was how they were able to capture a story in such a short time segment. And the acting is great. Angie and Wendy are excellent comedic actresses. The show will be expanded to 6 minute installments in the new future.
Here is a link to the first episode http://www.youtube.com/watch?v=NITI1XkWjVk
Add your own funny story to my blog, www.positionyourbrand.com/blog/ and get honorable mention on the www.groupthink.tv website.
I’d love to know what you think, if you thought it was as funny as I did, so please let me know.
Also, Check out IconiCards™ at www.IconiCards.com
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